China’s influence operations in the Western Balkans employ sharp power tools blending surveillance technology, defense transfers, and media manipulation to sway the region toward Beijing. On 5 November 2025, Small Wars Journal reported that, unlike Russia’s disruptive cyberattacks and disinformation, China focuses on technological dependencies through Huawei telecommunications, blacklisted surveillance firms Hikvision and Dahua, and military sales positioning Serbia as China’s primary military client and ironclad strategic partner in Europe. The article begins:
In the Western Balkans, China blends several operational domains to sway the region toward Beijing and expand itself in Europe. Unlike Russia, which employs disruptive active measures like cyberattacks and disinformation through proxies and intermediaries, China embraces “sharp power” tools centered on defense transfers, selective investments in critical infrastructure, and technological dependencies in surveillance and monitoring. In many ways, Serbia welcomes Chinese influence and serves as a so-called “ironclad strategic partner”. To counter China’s rising influence, the US and NATO allies must adopt proven methods that strengthen security and adapt to the challenges of hybrid war.
Read more: https://smallwarsjournal.com/2025/11/05/chinas-rising-influence-in-the-western-balkans/
Key Points
- Chinese state media outlets, including China Global Television Network, Xinhua News Agency, and China Radio International, distribute pro-Beijing content throughout the Western Balkans via regional cable operators and online portals in Serbian, Albanian, and Croatian.
- China facilitates media content-sharing agreements between Xinhua News Agency and outlets in Serbia and Bosnia and Herzegovina, promotes journalist visits to China, and distributes documentaries that reinforce China’s official positions on political and economic themes.
- Serbian police installed thousands of Huawei smart cameras feeding into law enforcement databases as part of Belgrade’s Safe City project, while at least 40 municipalities deployed $32 million in surveillance equipment from blacklisted Chinese firms Hikvision and Dahua.
- Confucius Institutes and academic exchanges reinforce Chinese state authoritarianism, while Huawei operates a One Thousand Dreams initiative to attract young people and promote academic exchanges with schools in China to embed China-friendly narratives.
China’s Expanding Influence in Serbia: Universities, Media, and State Power Converge
Serbia stands as the Eastern European country most vulnerable to Russian and Chinese influence, according to the 2021 Globsec Vulnerability Index. This vulnerability stems from pervasive corruption, state capture, and an information space flooded by propaganda and disinformation that impede development of a more democratic and resilient society. The governing Serbian Progressive Party has ruled since 2012, with parliament lacking legitimate opposition following the 2020 election boycott. This dynamic endangers democratic plurality while creating repercussions on foreign policy, with the government’s pro-Kremlin and pro-Beijing orientation going uncontested by domestic opposition.
Public attitudes mirror the government’s foreign policy orientation. Serbian society is particularly sympathetic toward Russia and China compared to others in the region, while maintaining antagonism toward NATO and ambivalence about EU membership. The public administration’s numerous flaws compound these challenges, creating an environment where Chinese influence can expand relatively unchecked. Beyond traditional economic engagement, China is expanding its influence using Hungarian and Serbian universities, representing a shift toward deeper institutional penetration. This academic cooperation includes Confucius Institutes that operate with limited scrutiny, despite the growing criticism these institutions face across the European Union, where several chapters have closed amid concerns about propaganda dissemination and interference with campus free speech.
China’s influence in Europe continues increasing through academic partnerships even as most European countries have blocked Huawei’s ability to build 5G infrastructure. Serbia’s trajectory contrasts sharply with regional trends, as the country has embraced comprehensive cooperation with Beijing spanning surveillance technology, media content-sharing agreements, and defense partnerships. During President Xi Jinping’s May 2024 visit, three pro-government media outlets signed cooperation deals with China Media Group and Xinhua News Agency, establishing frameworks for content exchange that critics warn will amplify pro-Beijing narratives in an already compromised information environment. The combination of political alignment, public sympathy, institutional partnerships, and media cooperation positions Serbia as China’s primary hub for influence operations throughout the Western Balkans.
External References:
- China Deepens Its Balkans Ties Using Serbian Universities
- Serbia’s Pro-Govt Media, President’s Press Service, Sign Deals with Chinese Media
- Globsec Vulnerability Index 2021
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