The government of Israel has hired conservative-aligned firm Clock Tower X LLC in a $6 million contract to create media for Gen Z audiences and deploy websites and content to influence how AI GPT models such as ChatGPT frame topics and respond to them on behalf of Israel. On 29 September 2025, Responsible Statecraft reported that at least 80 percent of content Clock Tower produces will be tailored to Gen Z audiences across platforms including TikTok, Instagram, YouTube, and podcasts with a minimum goal of 50 million impressions per month. The article begins:
The government of Israel has hired a new conservative-aligned firm, Clock Tower X LLC, to create media for Gen Z audiences in a contract worth $6 million. At least 80 percent of content Clock Tower produces will be “tailored to Gen Z audiences across platforms, including TikTok, Instagram, YouTube, podcasts, and other relevant digital and broadcast outlets” with a minimum goal of 50 million impressions per month. Clock Tower will even deploy “websites and content to deliver GPT framing results on GPT conversations.” In other words, Clock Tower will create new websites to influence how AI GPT models such as ChatGPT, which are trained on vast amounts of data from every corner of the internet, frame topics and respond to them — all on behalf of Israel. As part of this work, the firm will also use search engine optimization software MarketBrew AI, a predictive AI platform that helps clients adapt to algorithms and promote their work on search engines like Google and Bing, to “improve the visibility and ranking of relevant narratives.”
Read more: https://responsiblestatecraft.org/israel-chatgpt/
Key Points
- Clock Tower X will create new websites to influence how AI GPT models such as ChatGPT frame topics and respond to them on behalf of Israel, using search engine optimization software MarketBrew AI to improve the visibility and ranking of relevant narratives.
- Former Trump campaign manager Brad Parscale, who hired Cambridge Analytica during Trump’s 2016 campaign, leads Clock Tower X and serves as chief strategy officer for Salem Media Group, which will integrate pro-Israel messaging into its conservative Christian media properties.
- A July Gallup poll found that only 9 percent of Americans aged 18 to 34 support Israel’s military action in Gaza, while a leaked Stagwell Global survey for the Israeli Ministry of Foreign Affairs found that 47 percent of Americans believed Israel is committing genocide.
- Israeli Prime Minister Benjamin Netanyahu told pro-Israel influencers on Friday that social media is the most important weapon Israel has at its disposal, stating that the weapons change over time and the most important ones are the social media.
Israel and the Far Right: How Netanyahu Anchors the Global National Conservative Alliance
Israel has undergone a profound ideological realignment under Benjamin Netanyahu’s leadership. The country now serves alongside India as a co-anchor of the Global National-Conservative Alliance. Netanyahu’s Likud-led coalitions have converged with other nationalist governments through a “civilization-state” framework that prioritizes ethno-religious continuity over liberal universalism.
Netanyahu has also systematically forged alliances with European far-right movements based on shared opposition to Islam and immigration. Likud gained observer status with Patriots for Europe in February 2025, making it the first non-EU party to join the far-right European Parliament group alongside Austria’s Freedom Party (FPÖ), France’s National Rally, and Spain’s Vox. Israel lifted its diplomatic ban on these parties despite their problematic histories—the FPÖ was founded by former Nazis and refuses to recognize Israel as a Jewish and democratic state even while welcoming Likud’s partnership.
Netanyahu has embraced Hungary’s Viktor Orbán despite Orbán’s government using antisemitic tropes against George Soros. Israel’s foreign minister instructed diplomats to formalize engagement with far-right parties in France, Spain, and Sweden. Netanyahu even defended Elon Musk after Musk appeared to perform a Nazi salute at Trump’s inauguration. Both Israel and India reject liberal-universalist models. They construct parallel narratives of nationhood rooted in religion, history, and majoritarian identity. This convergence reinforces synchronized media narratives around Islam, “wokeness,” and global institutions.
These transnational networks bypass traditional diplomacy through shared participation in National Conservatism Conferences. They connect governments, think tanks, and diaspora influence networks across continents. However, the National Conservatism conference in September 2025 exposed growing internal divisions. Younger American conservatives increasingly questioned unconditional alignment with Israel. Realist conservatives challenged Israel as a “tail wagging the dog” in U.S. foreign policy. These tensions signal potential fractures within the broader alliance.
External References:
— A Dubious Alliance: Netanyahu’s Israel and Europe’s Far Right — Green European Journal
— Netanyahu’s Global Far-Right Alliances — J Street
— Likud joins Patriots for Europe as observer member — The Jerusalem Post
— Major conservative split over Israel spills out into the open at NatCon — Responsible Statecraft
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