Search Engine Journal, a US publication, is reporting that TikTok is being increasingly used as a search engine, even being preferred by some to Google. According to the report:
June 17, 2022 TikTok was spotted testing a new search feature, raising questions about its viability as a search engine. Interestingly, many people already use it as one. According to a screenshot shared on Twitter, TikTok is starting to show suggested search terms when viewing a video’s comment section. To learn more about this feature, I explored Twitter to see if anyone else was talking about it. Ultimately, I wanted to answer the question: ‘What if people started using TikTok as a search engine?‘ Instead, I discovered a whole segment of people treating TikTok as a search provider, with some even preferring it over Google. The question quickly turned from ‘what if” to ‘what now?‘ We’re past the point of questioning whether TikTok has potential as a search platform. The users decide, and increasingly turn to TikTok for their information needs.
Read the rest here.
Global Influence Operations Report (GIOR) reporting to TikTok has included:
- In March 22, we reported that TikTok was failing to control Kremlin propaganda on its platform.
- Later in March 2022, we reported on how the TikTok algorithm quickly directs users to disinformation concerning the Ukraine war.
- In April 2022, we reported that China had quietly built a network of social media personalities and influencers who parrot the government’s perspective in posts seen by hundreds of thousands of unsuspecting Instagram, Facebook, TikTok, and YouTube users around the globe.