In 2016, the New York Times characterized Newsmax as an “influential media company that has established itself as a potent force in conservative politics:”
Newsmax, the magazine and Web site that Mr. Ruddy founded more than a decade ago, is the right-wing populist’s Time or Newsweek. With a paid circulation of 230,000, the magazine reaches more homes than The Weekly Standard or National Review, two of the higher brow pillars of American conservatism, by offering what Mr. Ruddy says is “news that Americans in the heartland would like to see.” He and his editors mix cover pieces with articles like “The Jesus Question: Will He Ever Return” and “Heartland Warrior: Michele Bachmann’s Passionate Stand for American Values” alongside items about Ann Coulter’s decision to turn down “Dancing With the Stars.” Among news sites that draw large conservative audiences, only FoxNews.com has more visitors, according to Nielsen, and Newsmax’s e‑mail alerts go out daily to 3.2 million people.
More. recently, the station has been deemed a “Pro-Trump network.”