Analysts are sharply divided about the influence of RT. Pointing to its minuscule ratings numbers, many caution against overstating its impact. Yet focusing on ratings may miss the point, says Peter Pomerantsev, who wrote a book three years ago that described Russia’s use of television for propaganda. “Ratings aren’t the main thing for them,” he said. “These are campaigns for financial, political and media influence.” RT and Sputnik propel those campaigns by helping create the fodder for thousands of fake news propagators and providing another outlet for hacked material that can serve Russian interests, said Ben Nimmo, who studies RT for the Atlantic Council. Whatever its impact, RT is unquestionably a case study in the complexity of modern propaganda. It is both a slick modern television network, dressed up with great visuals and stylish presenters, and a content farm that helps feed the European far right. Viewers find it difficult to discern exactly what is journalism and what is propaganda, what may be “fake news” and what is real but presented with a strong slant.